Beat Engine
Media planning for Indian real estate, from a study of 2,000 projects across 5 cities. One brief, one recommended total, digital / outdoor / print off the same framework.
deterministic — same brief, same plan, for anyone on the team
The project1 / 3
What is being sold, and where
The brief
One brief drives digital, outdoor and print off the same recommended total.
Campaign objective
Bottom of funnel takes 25% of the budget — a launch is selling a project the market has not heard of, so the spend sits high in the funnel.
Inventory targeted to sell
What this campaign is targeting to sell — not the project's total inventory. Ticket accepts 2.5 Cr, 80 L or a plain number.
Budget
Both figures autofill. Typing in either switches only that field to manual.
Defaults to 0. No source sets this split, so the engine will not assume one.
0 stacks a pot on one location; 100 spreads hard before doubling up.
Premium pricing check (optional)
A planner input because the tool holds no live price feed. A ticket at or above 1.25x the prevailing rate triggers the premium CPL bands, as does any ticket at or above ₹5 Cr.
Campaign readiness
10.0 / 10
What the client has in place to convert what the media buys. It moves the cost of a qualified lead, a site visit and a booking — never the cost of a lead itself, because nothing on this list changes what a platform charges.
Weights are a judgement, not a measurement — response speed and contactability carry most because that is where enquiries are lost. At 10 the plan lands on its projection; at 3 and below it sits 67% above it, and in between it is proportional.